Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and faster turnaround on emerging styles.[1] Agile retail applies concepts from Agile and Lean in the retail business, and aims to respond faster to customer needs. This retail model is used by Amazon. The concept turns e-commerce retailers into on-demand platforms that identify stock and deliver desired products directly to the consumer. The main focus of Agile retail is to identify trends that are popular with consumers at a given moment and deliver those products using Agile production concepts.[2]
Experts in the fashion industry argue that Agile retail is the next step for fashion retail, especially with rising online sales.[2] Agile Retail gives more options to customers, usually at a lower price, and delivers the product directly to them.[2] Agile retail is a new form of fast fashion that applies the concepts of “Agile” and “Lean” in the fashion retail business.[citation needed] It is also all about serving customers better by aligning to their changing needs.[3]
- ^ Nadya Khoja, "Changing Clothes: How Agile Retail is Disrupting the Fashion Industry", business.com, July 20, 2016.
- ^ a b c "Can This New Industry Disrupt Fast Fashion?", huffingtonpost.com, February 3, 2016.
- ^ "Agile Retailing?" Archived 2015-03-01 at the Wayback Machine, agileretailing.com,.